Blasty continuously monitors the web for your content and sends you alerts when suspicious copies have been found.
You can then easily get those illegal copies removed by clicking on the "Blast" button.
Each time you click on "Blast", a copyright removal procedure under the DMCA (Digital Millenium Copyright Act) is automatically submitted to Google, Bing, Yahoo and to the website hosting the infringement.
Google's DMCA demotion signal for web search
Receiving Blasts has damageable consequences for a domain. Google has implemented a demotion signal for domains which receive large numbers of DMCA notices. Meaning that the more Blasts your submit for a website, the more Google's search ranking algorithms will demote that website.